• Privacy Policy

Privacy Policy

Last updated: October 2025

Swagger London (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website swaggerlondon.co.uk, make a purchase, or interact with us in any way.

1. Information We Collect
We collect the following types of information to provide and improve our services:

a. Personal Information:
When you make a purchase or create an account, we may collect your:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by our payment providers)

b. Automatically Collected Information:
When you browse our store, we automatically receive information such as:

  • Your IP address

  • Browser type and operating system

  • Pages viewed and time spent on our site

  • Cookies and similar tracking technologies

c. Optional Information:
If you subscribe to our newsletter or contact us directly, we may collect additional information you provide voluntarily (e.g., preferences, feedback, or message details).

2. How We Use Your Information
We use your information to:

  • Process and fulfill your orders

  • Communicate with you about your purchase, delivery, or support requests

  • Improve our website, products, and customer experience

  • Send marketing updates and promotions (only with your consent)

  • Prevent fraud and comply with legal obligations

3. How We Share Your Information
We value your trust and never sell your personal data. However, we may share information with:

  • Service providers (e.g., payment processors, delivery partners, email marketing platforms)

  • Legal authorities if required by law

  • Analytics and advertising partners to help us understand website performance and reach our audience

Each third party only receives the data necessary to perform their specific function and is required to handle it securely.

4. Cookies and Tracking
Our website uses cookies to enhance your browsing experience, remember preferences, and analyze site traffic.
You can choose to disable cookies in your browser settings, but some features of our site may not function properly without them.

5. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes described in this policy or as required by law.
When your data is no longer needed, we securely delete or anonymize it.

6. Your Rights
Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Request corrections or updates

  • Request deletion of your data (“right to be forgotten”)

  • Withdraw consent for marketing communications

To exercise any of these rights, contact us at info@swaggerlondon.co.uk

7. Email Marketing and Communications
If you subscribe to our newsletter, you will receive occasional updates about new collections, offers, and brand news.
You can unsubscribe at any time using the link in any email or by contacting us directly.

8. Security
We take appropriate technical and organizational measures to protect your data against unauthorized access, alteration, or disclosure.
However, no online transmission is completely secure, and we cannot guarantee absolute security.

9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.
The updated version will always be available on this page with a new “Last Updated” date.

10. Contact Us
For questions or concerns about this Privacy Policy, contact us at:

Swagger London
7 Harrow Place, London, E1 7DB, United Kingdom
Phone: 07956 570131
Email: info@swaggerlondon.co.uk
Website: swaggerlondon.co.uk